Brand Image and Advertisement on Consumer †MyAssignmenthelp.com

Question: Talk about the Brand Image and Advertisement on Consumer. Answer: Presentation: Puffers Pastry is another patisserie, which is arranged at an advantageous spot in CBD, which is an awesome for beginning a patisserie shop. This patisserie is situated in CBD mall which has an extraordinary number of passing customers. As there are modest number of caf and patisserie accessible close to this area so this will be an extraordinary open door for the deals and marking of this business. They are all around experienced with the business, as they have effectively worked various bistros and baked good shops previously, so they are not new to the business and know the subtleties of the business (Altinay, Paraskevas and Jang, 2015). In a running business one gets occupied in the issues and afterward the master plan is overlooked. The effective organizations need to contribute their time and financial plan to get ready spending plan and the accounts and plan the business appropriately. (Bettis et al, 2016). Organized arranging is required so the organization can cause a distinctions and it to can make a development of the business. It will help in focusing on the assets and improving the benefits along these lines it will diminish the expenses and increment the profits on speculation (Rahman, 2016). This is a conventional procedure where the business will have the option to do the significant exercises which are related with the business and arranging so that there is development in the regions and there Iare contenders, income and benefit. It changes over and deals with the business improvement and it is time consuming.The most significant thing is that plans are made; they are dynamic and are conveyed to everybody included (Malik et al, 2013). Effect of showcasing activities and battle The organization needs to have an effective change of the business from the past proprietor to the current proprietor and needs to hold their old client base. They are expanding their piece of the pie in the business, which recently was 35% to 40% with the goal that they have a superior hold in the business. They likewise needs to create a preceding expense edge of 20 % The organization so as to accomplish their goal is taking some showcasing estimates, for example, they have held two of the key staff individuals for the running industry of that patisserie as they have a connection with the clients, which will assist the business with retaining the old clients (Peppard and Ward, 2016). Aside from these regular methodologies, the organization is intending to take some progressively forceful systems so as to make some advertising arrangements to give some bit of leeway to the business. The forceful showcasing procedures will assist with getting business and will make a stage for the organization, which will assist with rivaling its rivals. These will fortify its situation in the market and individuals will be progressively mindful about the organization. Such an advertising system will make an invaluable situating for the organization. Forceful procedure may remember notice for advanced and print media and different activities, for example, limits and offers (Nguyen, 2015). Promoting and Advertisement The promoting and publicizing in the media technique ought to be forceful in nature and they should give commercial on neighborhood advanced and print media with the goal that progressively number of clients is pulled in towards the patisserie. This will assist with building up a client base for the business and will likewise assist with balancing out the business after the change that is going to occur (Wang and Hariandja, 2016). The patisserie should concentrate on the up degree of the quality; they should attempt to enhance the nature of their food items and drinks, so it assists with contending with others patisserie. There ought to be a few changes made in the work rehearses, the clients ought to be given high need and they ought to be given the highest caliber of administrations conceivable with the goal that they remain fulfilled. Along these lines, it will help the caf to hold its clients and accordingly help to build its business (Kim, 2013). The initial step is to make a technique in speaking with the clients with the workers. The vision and the hierarchical objectives comprehend their duty to accomplish the objectives. Association will have the option to meet the client comprehension of what they need from the market. Associations meet the objectives of the clients and comprehend what they need. The client has the evaluation for publicizing their association. The recruiting will have the option to investigation of the correct sort of representatives and examining their brain helps in building the solid client support. The representatives will have the option to consider the brain of the clients (Van der Wagen and Goonetilleke, 2015). When the client needs and desire are satisfied then the consumer loyalty is estimated and the objectives are likewise accomplished and its opportunity to make the client objectives. The associations have the objective with the goal that the association can satisfy the client objectives. The workers will have the option to comprehend and execute the targets of the organization. The workers need to satisfy the corporate targets (Jahanshani et al, 2014) At the point when an association is recruiting the representatives they ought to have the regular capacity with the goal that they can work well for the clients. All the individuals will have the option to profit by the client. The preparation will assist the workers with gaining and act in each circumstance so they can get advantage from the pragmatic instructing. The workers should realize what the association anticipates from them. The representatives will have a decent understanding and how their administration is to the clients and how the objectives accomplished influences the associations in general execution. The workers will be mindful consumer loyalty objectives. This aides in the exhibition of the organization thus that the organization can fulfill the requirements of the clients. There is a framework which recognizes and remunerates the workers for the great client care. The representatives need an uplifting feedback and they will be compensated and it will exhibit the ideal practices so that there is a solid client support culture. There is exceptionally solid vision which prompts the achievement of any association. The associations will be required to recognize what their clients need and need to build up the procedures so as to accomplish client requirement.A solid client support system is the thing that isolates the fruitful associations from the rest (Bansal and Taylor, 2015). Examination and the procedure of client disappointment Not had the option to keep the guarantee If the association can't keep the guarantee of the clients then there will be doubt and the clients will switch the contenders. The organization will have the option to help from the clients. It builds the lifetime client esteem The estimation of the clients is significant for the association. On the off chance that the association esteems the client it helps in the development of the association (Orel and Kara,2014) In the event that or helpless client assistance if there should arise an occurrence of low quality support of the clients and long an ideal opportunity to determine the client care issues. It needs to understand rapidly. Move of CSR in the event that there is helpless preparing and improvement of the representatives and staffs then it in a roundabout way influences the nature of consumer loyalty (Ro, 2015). References Bansal, H.S. what's more, Taylor, S.F., 2015. Past help quality and consumer loyalty: examining extra precursors of specialist co-op exchanging goals. InProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference(pp. 75-82). Springer, Cham. Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. what's more, Mitchell, W., 2016. Making repeatable aggregate information in vital management.Strategic Management Journal,37(2), pp.257-261. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. what's more, Khaksar, S.M.S., 2014. Study the impacts of client care and item quality on consumer loyalty and steadfastness. Kim, J., 2013. Field-tested strategy for a Korean Fine-feasting café in Las Vegas. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. what's more, Ahmad, B., 2013. Effect of brand picture and ad on buyer purchasing behavior.World Applied Sciences Journal,23(1), pp.117-122. Nguyen, Q., 2015. Field-tested strategy For Online Bakery Concept. Orel, F.D. what's more, Kara, A., 2014. Grocery store self-checkout administration quality, consumer loyalty, and devotion: Empirical proof from a developing market.Journal of Retailing and Consumer Services,21(2), pp.118-129. Peppard, J. what's more, Ward, J., 2016.The key administration of data frameworks: Building a computerized technique. John Wiley Sons. Rahman, M., 2016. Limited time exercises and individuals' input on the ad of Chopstick moment noodles. Ro, H., 2015. Client disappointment reactions to café administration disappointments: Insights into noncomplainers from a social perspective.Journal of Hospitality Marketing Management,24(4), pp.435-456. Van der Wagen, L. furthermore, Goonetilleke, A., 2015.Hospitality Management, Strategy and Operations. Pearson Higher Education AU. Wang, F. furthermore, Hariandja, E.S., 2016. The Influence Of Brand Ambassador On Brand Image And Consumer Purchasing Decision: A Case Of Tous Les Jours In Indonesia.Universitas.

The History of Soda Pop and Carbonated Beverages

The History of Soda Pop and Carbonated Beverages The historical backdrop of soft drink (additionally known casually in various areas of the United States as pop, pop, coke, soda pops, or carbonated refreshments) goes back to the 1700s. This course of events annals the famous beverage from its creation when it was touted as a wellbeing drink to rising worries that soft drink improved normally or falsely is a contributing component to a developing wellbeing emergency. Developing (Un)Natural Mineral Water Carefully, carbonated drinks as brew and champagne have been around for quite a long time. Carbonated beverages that dont pack a heavy drinker punch have a shorter history. By the seventeenth century, Parisian road merchants were selling a noncarbonated rendition of lemonade, and juice positively wasnt such difficult to find however the primary drinkable man-made glass of carbonated water wasnt developed until the 1760s. Normal mineral waters have been thought to have remedial forces since Roman occasions. Spearheading soda creators, wanting to repeat those wellbeing improving characteristics in the research facility, utilized chalk and corrosive to carbonate water. 1760s: Carbonation strategies were first developed.1789: Jacob Schweppe started selling seltzer in Geneva.1798: The term soft drink water was coined.1800: Benjamin Silliman created carbonated water on an enormous scale.1810: The first U.S. patent was given for the assembling of impersonation mineral water.1819: The soft drink wellspring was protected by Samuel Fahnestock.1835: The principal soft drink water was packaged in the U.S. Including Flavor Sweetens the Soda Business Nobody knows precisely when or by whom flavorings and sugars were first added to seltzer yet blends of wine and carbonated water got famous in the late eighteenth and mid nineteenth hundreds of years. By the 1830s, enhanced syrups produced using berries and natural product were created, and by 1865, a provider was promoting various seltzers seasoned with pineapple, orange, lemon, apple, pear, plum, peach, apricot, grape, cherry, dark cherry, strawberry, raspberry, gooseberry, pear, and melon. Be that as it may, maybe the most huge advancement in the domain of pop seasoning came in 1886, when J.S. Pemberton, utilizing a mix of kola nut from Africa and cocaine from South America, made the famous taste of Coca-Cola. 1833: The principal bubbly lemonade was sold.1840s: Soda counters were added to pharmacies.1850: A manual hand-and-foot-worked filling andâ corking gadget was first utilized for packaging soft drink water.1851: Ginger brew was made in Ireland.1861: The term pop was coined.1874: The primary dessert soft drink was sold.1876: Root beerâ was mass-created for open deal for the first time.1881: The main cola-enhanced refreshment was introduced.1885: Charles Alderton designed Dr. Pepper in Waco, Texas.1886: Dr. John S. Pemberton made Coca-Cola in Atlanta, Georgia.1892: William Painter concocted the crown bottle cap.1898: Caleb Bradham developed Pepsi-Cola.1899: The primary patent was given for a glass blowing machine used to deliver glass bottles. An Expanding Industry The soda business extended quickly. By 1860, there were 123 plants packaging soda water in the United States. By 1870, there were 387, and by 1900, there were 2,763 distinct plants. The moderation development in the United States and Great Britain is credited with prodding the achievement and notoriety of carbonated drinks, which were viewed as healthy options in contrast to liquor. Drug stores serving soda pops were decent, bars selling liquor were most certainly not. 1913 Gas-motored trucks supplanted horse-drawn carriages as conveyance vehicles.1919: The American Bottlers of Carbonated Beverages was formed.1920: The U.S. Statistics detailed the presence of more than 5,000 packaging plants.1920s: The primary programmed candy machines apportioned soft drink into cups.1923: Six-pack soda containers called Hom-Paks were created.1929: The Howdy Company appeared its new beverage Bib-Label Lithiated Lemon-Lime Sodas (later renamed 7up).â 1934: Colored naming makes its soda pop jug debut. In the first procedure, the shading was heated on the bottle.1942: The American Medical Association suggested Americans limit their admission of included sugar in slims down and explicitly referenced delicate drinks.1952: The main eating regimen soda a soda called No-Cal Beverage created by Kirsch-was sold. Large scale manufacturing In 1890, Coca-Cola sold 9,000 gallons of its enhanced syrup. By 1904, the figure had ascended to one million gallons of Coca-Cola syrup sold yearly. The last 50% of the twentieth century saw broad improvement in the creation strategy for the production of carbonated drinks, with specific accentuation on jugs and jug tops. 1957: Aluminum jars for soda pops were introduced.1959: The primary eating routine cola was sold.1962: The draw ring tab was created by Alcoa. It was first showcased by the Pittsburgh Brewing Company of Pittsburgh, Pennsylvania.1963: In March, the Pop Top lager can, designed by Ermal Fraze of Kettering, Ohio, was presented by the Schlitz Brewing Company.1965: Soft beverages in jars were first administered from distributing machines.1965: The resealable top was invented.1966: The American Bottlers of Carbonated Beverages was renamed the National Soft Drink Association.1970: Plastic jugs for sodas were introduced.1973: The PET (Polyethylene Terephthalate) bottle was created.1974: The stay-on tab was presented by the Falls City Brewing Company of Louisville, Kentucky.1979: Mello Yello soda pop was presented by The Coca-Cola Company as rivalry against Mountain Dew.1981: The talking distributing machineâ was imagined. Sugar-Sweetened Beverages: Health and Diet Concerns Soft drink pops negative effect on medical problems was perceived as ahead of schedule as 1942, in any case, the contention didn't hit basic extents until the end of the twentieth century. Concerns developed as connections between soft drink utilization and conditions, for example, tooth rot, stoutness, and diabetes were affirmed. Buyers railed against soda organizations business misuse of youngsters. In homes and in the lawmaking body, individuals started to request change. The yearly utilization of pop in the United States rose from 10.8 gallons per individual in 1950 to 49.3 gallons in 2000. Today, mainstream researchers alludes to sodas as sugar-improved drinks (SSBs). 1994: Studies connecting sweet beverages to weight gain were first reported.2004: The principal association with Type 2 diabetes and SSB utilization was published.2009: SSB Weight gain in youngsters and grown-ups was confirmed.2009: With a mean duty pace of 5.2 percent, 33 states actualize burdens on delicate drinks.2013: New York City chairman Michael Bloomberg proposed a law denying organizations from selling SSBs bigger than 16 ounces. The law was dismissed on appeal.2014: The connection between SSB admission and hypertension was confirmed.2016: Seven state lawmaking bodies, eight regional authorities, and the Navajo Nation issue or propose laws confining deals, forcing charges, and additionally requiring cautioning marks on SSBs.2019: In an investigation of 80,000 ladies discharged by the diary, Stroke, it was discovered that postmenopausal ladies who drink at least two falsely improved refreshments for each day (regardless of whether carbonated or not) were connected to a prior danger of stroke, coronary illness, and early passing. Sources: Hatchet, Joseph. Bloombergs restriction on enormous soft drinks is unlawful: requests court. Reuters 20 July 2017. On the web, downloaded 12/23/2017. Brownell, Kelly D., et al. The Public Health and Economic Benefits of Taxing Sugar-Sweetened Beverages. New England Journal of Medicine 361.16 (2009): 1599â€605. Print.Kick the Can. Administrative Campaigns. Kick the Can: giving the boot to sweet beverages. (2017). On the web. Downloaded 23 December 2017.Popkin, B. M., V. Malik, and F. B. Hu. Drink: Health Effects. Reference book of Food and Health. Oxford: Academic Press, 2016. 372â€80. Print.Schneidemesser, Luanne Von. Pop or Pop? Diary of English Linguistics 24.4 (1996): 270â€87. Print.Vartanian, Lenny R., Marlene B. Schwartz, and Kelly D. Brownell. Impacts of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis. American Journal of Public Health 97.4 (2007): 667â€75. Print.Wolf, A., G. A. Whinny, and B. M. Popkin. A Short History of Bev erages and How Our Body Treats Them. Weight Reviews 9.2 (2008): 151â€64. Print. Yasmin Mossavar-Rahmani, PhD; Victor Kamensky, MS; JoAnn E. Manson, MD, DrPH; Brian Silver, MD; Stephen R. Rapp, PhD; Bernhard Haring, MD, MPH; Shirley A.A. Beresford, PhD; Linda Snetselaar, PhD; Sylvia Wassertheil-Smoller, PhD. Misleadingly Sweetened Beverages and Stroke, Coronary Heart Disease, and All-Cause Mortality in the Women’s Health Initiative. Stroke (2019)

Concepts of Deterrence and Diplomacy

Ideas of Deterrence and Diplomacy Already, the paper has inspected what tact is and its sorts. Through the past conversation, human and politic ability seen as the primary player in completes discretion. Through this part, the paper will talk about on prevention as discretion implies. With cited the words from Carl Von Clausewitz, a military specialist and scholar: War is the straightforward continuation of discretion by different methods. On the words, Carl Von Clausewitz underlined that war isn't just as an on-screen character in politic, in this manner as the instrument in politic. War could impact politic choice making.[1] Nowadays, WMD may be utilized as another discretionary way to accomplish one countrys objectives. Prevention is huge hypothesis in Strategic Studies and in International Relations also. Since the period of Cold War, predominantly on Cuban Missile Crisis occasion, discouragement has been seen and utilized as the best middle person to endeavor impact the dynamic of the states. Discouragement can be figured as social and politic relations basically empower one gathering in affecting the other party activity. Discouragement is actualized and executed to guarantee its adversaries submit to its will.[2] On different words, prevention is a conviction on key capacity to maintain a strategic distance from or keep itself from being assaulted by its rivals the rivals accept that it isn't worth to make a military move on the state (Charles W. Kegley Jr. what's more, Eugene R. Wittkopf, 1998). Sorts OF DETERRENCE On this section, the paper will look at the kinds of prevention also on the past part which is concentrate on the sorts of tact. There are three kinds of prevention that has been distinguished by military investigators in particular discouragement by refusal, prevention by discipline and discouragement by rout. Discouragement by forswearing can be depicted as the nation would not to start war when the nation guaranteed it couldn't win the battle.[3] On different words, State A will endeavor to persuade State B won't accomplish its military-political objectives if State B embraces a military activity. As a result, the war could be evaded.[4] In the interim the nation that may to start or draw in a war would not to do so in light of the fact that the nation persuaded that it would force inadmissible harm (as the fallout or discipline if include in war) if the nation assault the other nation this announcement depicts what is discouragement by discipline. Express A will try to show State B that it (State A) will fight back by destroying resources that State B profoundly values if State B submits a specific activity, for example, an attack. In this unique circumstance, State An ought to have incredible political force (as risk) to discourage State B from submitting the demonstration. In different hands, the discouragement will come up short if State B acts in spite of the threat.[5] Prevention by discipline might be represented an activity on different states industry, populace, or even the lives of its pioneer. (Keith B. Payne and C. Dale Walton, 2002). All through the words, we can presume that the reason for discouragement by discipline is to shape rivals dynamic by signal them the outcome or cost that the adversaries will to endure of. While discouragement by rout shows the state won't to draw in or start a war on the grounds that the state conviction that it will be defeated.[6] Via this conversation, more or less, prevention is different intends to forestall war. Discouragement can be seen as different methods for tact. Discouragement can be characterized as the obstruction to keep war from being happened. During First World War and the Second World War, war has brought most noteworthy annihilating towards humankind, nature, advancement and war leave terrible impact on group of people yet to come for the most part repercussions of utilizing atomic weapon. Is it as a sign that the discouragement is another methods for strategy? It will talk about further on the following conversation. HOW DETERRENCE CAN BE ANOTHER MEANS OF DIPLOMACY? The inquiry left here how prevention can be a player or an on-screen character in worldwide relations and strategy. It is intriguing liable to look at the job of prevention as tact implies. In responding to the inquiries, we have to allude on the papers past conversation which is the thing that discouragement is and how its complete. The adaption of prevention in global relations is to guarantee State B won't make a move that could risk State A. In the event that the State B wishes to do as such, State B will bear annihilating results. This conditions show that State An endeavors to notice and deflect any pre-emptive activity towards State A. By method of this announcement, it speak to that discouragement can be adjusted as strategy instrument which is known as conciliatory dealing in relationship of the state and the state activity in universal relations.[7] Brain research strategy and technique are the best method to portray the danger that made from discouragement. Discouragement created a risk with no physical destruction when prevention proposed by the state is succeeded. The vagueness of discouragement as another methods for discretion despite everything exists. Exchange and conversation are among the noteworthy components in strategy. In any case, how arrangement is available in discouragement? It is flawed inquiry on this contention. The risk through prevention is the arrangement. The discouragement speaks to and delegate the state to let the other state consider or think shrewdly is it worth to assault the state. In this circumstance, the other state get an opportunity to make further move on the state or else.[8] By and large, state won't make a move that it adverse its kin, politic position and economy. The succeed prevention competent to secure its national enthusiasm for the explanation that its politic objectives accomplished. Prevention is the way to persuade the other party (rivals) not to start a war toward the state. (Charles W. Kegley and Eugene R. Wittkopf, 1989). The limit and the ability of atomic weapon, for example, the improvement of ICBM which is leaving the effect of complete obliteration has been evaluated or as an incentive toward leader of the state in settling on choice worried on activity towards another state. As it concerned, discouragement is viable in keeping an atomic war from happen in global framework until today. The ability of atomic can actuate or upgrade the prevention (Marc A. Genest, 1996). After the conversation, the paper will present on the utilizing of prevention in Cuban Missile Crisis. [1] The Pure Concept of Diplomacy [2] Mohamad faisol Keling.2006.Konsep asas hubungan antarabangsa dan pengajian strategik.mm [3] Daniel S. Papp. 1997. Atomic Weapons and World Politics: Nuclear Strategy and Policy. In Allyn and Bacon (Eds.), Contemporary International Relations (413-414). US of America: Mcmillan Publishing Company. [4] Keith B. Payne. 2001. The Fallacies of Cold War Deterrence and a New Direction. Lexingto, Kentucky: University Press of Kentucky. [5] Ibid. [6] Ibid. [7] Charles W. Kegley and Eugene R. Wittkopf, World Politics: Trends and Transformation, third Ed, St. Martin, New York, 1989.pg377. [8] Faisol Keling

Comparison of The Enuma Elish and The Creation of the Universe and Ife - Literature Essay Samples

The eternal struggle between optimism and pessimism is never more apparent than in the comparison of the creation myths of the Yoruba and the Babylonians, The Creation of the Universe and Ife and The Enuma Elish respectively. Humanity springs forth in much the same manner in each story: starting with a world of water and the determination of a single god. Though the structure of both myths is relatively similar, a difference in tone is immediately distinguishable. By studying the motivations of the creator gods, the types of human beings created, and the relationship between the gods and their people, we can see that the societies of Babylon and Yoruba differ more than they resemble each other in regards to culture and world view. The concept of servitude itself is apparent in both myths, but takes drastically different embodiments in each. The gods of the Enuma Elish, the highest authorities of Babylonian culture, created human beings to serve. Marduk, the great hero, says, â€Å"I will create a savage and call him ‘man.’ His job will be to serve the gods so they can rest at ease† (10). This ideal stands as an inevitability in the span of a life, much as death is an unavoidable reality. To believe that death is the only reward for an entire life spent toiling for the sake of superior beings would break the spirit of even the strongest; however, the humans were created to be nothing more than the gods’ slaves. This arrangement reveals a dark sense of pessimism looming over Babylonian culture as well as a low regard for Babylonians themselves as people. In The Creation of the Universe and Ife, Obatala, looking down on an empty earth, dreamt of more than ocean below the heaven in which he resided. He said, â€Å"The world below needs something of interest! Everything is water soaked, and not one living thing enlivens the area!† (510). He wanted to create humans because he wanted to make the world a better, livelier place, and in a way the gods serve the people by hearing their prayers and rescuing them from destruction. Obatala thus created humanity with the virtues of creativity and exuberance in mind. This motivation drastically differs from that of the Babylonian gods, who did not create humans for anything more than their ability to do the labor the gods themselves did not want to complete. The belief that a human’s goal is to serve places a larger emphasis on physicality and strength. This emphasis, consequently, shifts art and spirituality to relatively low priority with regard to everyday life. Babylonians endeavored to be warriors, and this ingrained fighting spirit created strife within themselves. Their myth is a reflection of their gloomy and adversarial lifestyle as much as the lifestyle is the result of a deep-seeded sorrow, which itself springs from the knowledge of their own inferiority. Even the humans created by Obatala are acknowledged as deformed and imperfect as a result of their unfortunately timed creation: â€Å"He did not realize it, but the wine made him drunk. Obatala returned to his task of making clay figures, but his fingers were clumsy now. The figures he created were no longer perfect† (512). These people have every reason to suffer from their inferiority, and yet their gods do not condemn them. The drunken mishaps that lead each human to be molded inconsistently from the earthen clay are the roots of their strong connection to their gods. Rather than demanding to be served by the lesser creatures, as did the Babylonian pantheon, the gods of Yoruba look upon the humans as objects of sympathy, as in need of their support. The very material from which the humans were created in each myth demonstrates this division. Obatala’s humans were carved from the clay of the earth, which presents a pleasant connection to nature, vitality, and the gods themselves. The Babylonians were created from the blood of a slain enemy: â€Å"Ea killed Kingu, severed his blood vessels, and fashioned the first human beings out of Kingu’s blood† (11). In their own eyes as well as in the eyes of their gods, humans were forever tainted by the evil of the enemies. As is the case for most ancient people in the imagining of their deities, the gods of the Babylonians and the Yoruba are a reflection of humanity. While the gods in The Creation of the Universe and Ife have many traits that reflect the best of humanity, the Babylonian gods seem to have been imagined from a darker perspective. Owing the ultimate debt to the gods in return for the right of their existence, the people have no choice but to worship and fear the gods with every part of their being. This approach provides a dramatic contrast to the devoted attitude the people have toward their gods in The Creation of the Universe and Ife in return for the gods’ unconditional love and protection. The obvious inferiority of humans is not used as a weapon against them by the gods that created them. Because humanity’s deformities and imperfections were due to a god’s admittedly careless mistake, he vows to be a protector of humans instead of their master: â€Å"‘I w ill devote myself to protecting all the people who have suffered from my drunkenness’ And Obatala became the protector of all those who are born deformed† (512). To the audience of this myth, a god who gets drunk and makes mistakes is an imperfect one. This ideology allows people to have a closer connection to their gods because those same gods can be viewed as flawed. Unlike those of other cultures, whose gods are all-powerful and superior in every way, these gods accept their faults and love even the creatures they make in error. The bond between man and creator is thus warmer and stronger. To humans, who vary in just about every way conceivable, this fact of life is a relief, as the pressure to live up to an impossible standard disappears. After the humans are created, the greatest god orders the gods on earth to hear the prayers of the humans and serve them. and prove themselves to be compassionate gods, a relative rarity in mythology. These relationships reveal the very foundation of the cultures’ respective fundamental world views. Unlike the Yoruba, the Babylonians saw a harsh world, and so naturally the creators of that world were thought to be harsh as well. Understanding, acceptance, and love stand at the core of The Creation of the Universe and Ife, proving that the Yoruba held these values in the highest regard, rather than prioritizing the debt and work that permeated every aspect of Babylonian culture. Ultimately, the distinction between the creation of humanity in The Creation of the Universe and Ife and The Enuma Elish is one of outlook. To the Babylonians, life is struggle, from the very moment humans were raised from a pool of blood and enslaved. Never condemned nor abandoned by their gods, the Yoruba are left with a sense of community and hope. Positioned opposite to one another, these myths prove to be the sources as well as the products of each society’s view of the world, whether it be violent servitude or prosperity.

Theories of Crime Causation Essay example - 1589 Words

Major Theories of Crime Causation Robert Lincoln CJ 102-02 Kaplan University August 4, 2013 Major Theories of Crime Causation Various units contain a number of theories that try to explain the causes of crime in the society. The theories have been developed to have an in-depth understanding of the crime and how best they can be addressed to ensure that humans live in a conducive environment. These units and theories have been around and in use from as early as the twentieth century. Over the years, theorists and researchers have engaged their minds in trying to find answers and possibly cab the high level of crime that the world faces today (Siegel, 2010). Many of the theories developed give varying analytical statistics on the†¦show more content†¦Since a human being is a rational actor, where rationality involves ends and means, it includes also calculations (Goodwin, 2005). In line with this people tend to choose freely behavior, both conforming and deviant basing on the rational calculations they made prior to their choosing behavior patterns. This means that t he rational choices are very important in determining how an individual behaves over a long period. This is because the rational choices are part and parcel of the individual`s life in terms of survival. It is understood that the central element of calculation concerning this matter involves a cost benefit analysis; this is where a choice has to be arrived between pleasure and pain. Fundamentally, when all other circumstances are the same, the choice made will be moved towards the intensification of a person`s preference; at this point perception and understanding of potential pain or punishment involved following the choice made, controls the very choice prioritized. Studies reveal that lucid choice sprung from older and more investigational groups of theoretical contiguous of experiential verdicts of various technical examinations related to the mechanisms of human nature. This theory borrows concepts of economics to emphasize on non-contributory motives for crime basing on the li mited and more bounded nature of the lucid process associated with the theory. Trait theory:Show MoreRelatedThe Theory Of Crime Causation871 Words   |  4 PagesOne of the important goals to criminology is to create valid and accurate theories of crime causation. A theory could be defined as a statement that explains why a certain circumstance does not happen. A valid theory should always have the ability to predict future occurrences of the circumstance in question and also have the ability to be tested (Siegel, 2013). Even though there was talk on the code of law and how crime should be handled from years ago, according to Siegel, the science of criminologyRead MoreThe Theories Of Crime Causation Essay1414 Words   |  6 Pages Theories of Crime Causation Dolores Jackson Williams Colorado Technical University Juvenile offender 1. Biological theory states that the individual will have certain traits will be transmitted from parent to children through genetics and not from social learning. Along with the juvenile having similar facial characteristics, which some believe also predisposes them to criminal behavior (Palmerin, 2012). 2. Rational choice theory states that the person will make sensible and reasonableRead MoreThe Theory Of Crime Causation Theory1648 Words   |  7 PagesIntroduction Within this document, we will examine Social Bonding theory. We will define what that theory is, then explain why crimes occurs and the reason why crime causation theory is currently relevant and effective. 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For centuries, philosophers have pondered the meaning of the concept of cause as it pertains to human behavior. Examining why people commit crime is very important in the ongoing debate of how crime should be handled and prevented. A few of the theories that have emerged and continue to be explored are biological, sociological and psychological theories. While individually and in combination, these theories of crime causation affect human behaviorRead More†Emile Durkheim’s Theory of Crime and Crime Causation†2146 Words   |  9 PagesLaw Criminology and Penology (Law 214) Lecturer: Mr. James MAMBOLEO Topic:†Emile Durkheim’s Theory of Crime and Crime Causation† Dan KASHIRONGE _ 13j01allb043 Abstract The concept of â€Å"crime† has over the ages been subject to various definitions as the society tries to address it. Criminology is thus the study of crime and crime causation. 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Marketing Analysis Perfect Competition - 2982 Words

Introduction Markets do not have control of how their products are sold to consumers who strive to purchase merchandise. Every market has its own particular regulations relating to how buyers purchase items and how sellers sell them. This concept aids businesses in regulating how they function and how they must operate in future. I will provide an adequate amount of information concerning perfect competition, monopolistic competition, oligopoly, and monopoly. I will also discuss how each term is important to consumers and how it affects the market. Perfect Competition Perfect Competition is a theory of market structure based on four assumptions: there are many sellers and buyers, sellers sell a homogeneous good, buyers and sellers have all relevant information, entry into or exit from the market is easy (Arnold.214).This market structure is relatively easy to enter and exit which is convenient for anyone who wants to own a company. A perfectively competitive firm is a price taker, which is a seller that cannot control the prices of the product they sell. â€Å"There is no government interference in the market in the form of taxes, subsidies, rationing of essential goods etc.†(Dutta.63) Consumers have many substitutes if the products they want to buy become too expensive or its quality is poor. For markets to have incentives for substitute for the products will be easy because consumers will be willing to buy as long as the rules apply. (Berta, Julien, tripcou. 2012) ItShow MoreRelatedThe Strength of Competitive Analysis905 Words   |  4 PagesINTRODUCTION: Competition Theories Compete It is never doubted by academic circles and business environments that the strength of competitive analysis, if not the top, is one of the most important critical success factors in creating and managing marketing strategies. 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Negotiation reflection journal free essay sample

I played Chris Rudolph in this case, and did well in this negotiation by not only focusing on the final price, but also on the extra agreement of letting Lama provided high quality work to our company. When we started the negotiation, I suggested us to divide the total price into two parts, the first one was Market Research fee, and the second one was the Lama-Lee’s charge. After some initial discussion, I realized the Market Research fee was hard to negotiate, so I planed to put most of my effort on Lama-Lee’s fee. My negotiation partner impressed me by setting the price at $33,000, and made me think that he had to charge us at $33,000. This increased my expected level of payment a lot. Before he gave the first offer, I was thinking that I want to use the $27,000 as the start point and ask for some discount based on this price. But my partner made me feel that the $33,000 was the final payment they were targeting by listed the detailed hour rate and the hours. Thus I was in a very passive position that I felt every argument I made was asking him for a favor to give me a discount. Thus when my partner finally agreed to charge us at $27,000, I felt that I had a big win, and I agreed to bring him more projects in the future. When I came back to classroom and looked at other classmates’ outcomes, I realized that my price $27,000 was quite high, someone even settled at the price of $22,000. Then I started to think what mistake I did during this case. I believed that my major mistake was that I changed my mind too easily. When my partner made the first offer of $33,000, I just raised my own expected price from $22,000 to $27,000. Because I told myself that it was impossible for me to convince my partner take the $22,000 offer. I could do it differently by letting myself made the first offer at $22,000, and stick to the point that I need to control the budget. Maybe in that case I can also influence my partner’s expected price. Also, I learned from this case that I could be more aggressive in the negotiation. Most of my friend told me that I am a very friendly people with mild personality, and I really hate to have conflict with other people. Thus during the negotiation, I usually don’t want to push people too hard and also don’t care the final price that much. Thus I didn’t fight hard for my interest. But from my partners’ success negotiation strategy, I start to think that what if I throw out an offer that basically can let me partner walk away at the begin of the negotiation, although your partner may angry at your offer or even at you, but it may bring you a better outcome. New Recruit I did well by asking my negotiation partner as well as myself to organize the 8 issues into 3 categories: the issues we care most, the issues we care least and the issues in the middle at the beginning of the negotiation. My initial plan was that for those issues that my partner care most, and I care least, we can go extreme, say let my partner get all the points and vice vesa. Fox example, my partner, the candidate said that he cared about moving expenses coverage very much, so I agreed to provide the 100% coverage, in exchange, the candidate agreed to take the Plan E insurance coverage. By doing this, we quickly got consensus on most of the issues and figured out there were some issues we had the same goal. Also, at the same time, I was impressed by my partners’ argument during the negotiation. I knew that the salary was the major conflict issue between us. But since I did not have any other information to benchmark the salary, I actually was quite uncomfortable to argue the salary figure with my partner, because I don’t want to bluff my partner and he will find me dishonest later. But my partner just came up with several points that why my company should pay him higher, he mentioned that he had several other offers at hand and most importantly, he believed that his skill set was quite qualify with our job, he listed his strengths, how good team player he is, etc. So he deserved a higher pay. After the case debrief, I realized that all the arguments that my partner used to argue for a higher pay were not come from the case materials, he basically made up all these information by himself. And I admit that it was quite useful during this negotiation because I increased the salary I’m willing to pay based on his arguments. From my partner’s argument, I realized that even in the real negotiation, you may lack some back-up data to support your arguments at sometime, and all you can do is to rationalize your argument. It is not necessary to ask yourself to make up some fake data, but most important, how can you convince others use your logical and powerful argument. At the same time, I also realized that the negotiation partners are not always having the conflict interests during the negotiation. In this case, for some of the issues, we actually have the same goals. So baring this in mind, in the future negotiation case, I would first seek the common goals for both of us first to create a win-win situation. Moms. Com Our team approached this negotiation case in a very efficient way. Each of us had a very clearly job assignment. Two people took care of the calculation while the other two people were responsible for the negotiation. Thus we quickly built up a model and provided several options to our counterparts with different terms but same net value of the final bargaining agreement to our team. At the same time, our counterparts were also doing the same thing. Each one in their team had a dedicated assignment. And most importantly, they did quite well on setting the goal clearly at the beginning that they want to collaborate with us to create the biggest pie. Thus, by setting this tone, our negotiation situation was more like a team based collaboration work to find the best interest for both sides instead of negotiating and fighting for better interest for different sides. I really liked the atmosphere created during this negotiation, that you felt you have your own teammates to support you and also you can sense the teamwork spirit from everyone’s effort. However, I also had to admit that during this negotiation, our team made a unintended mistake by saying that we had a maximum run of 7 times instead of 8 runs. It is actually a miscommunication within our team because the people that delivered this message thought that we were allowed them to run under 8 times. Thus when the rest teammates found his mistake, we did not know how to fix it. Because first of all, we didn’t want to embarrass own teammate in front of our counterparts, secondly, we didn’t know if it’s his own strategy to set the maximum runs to 7 at that time. And due to this miscommunication within the team, we didn’t get the best ideal net value for both teams. Overall, I like this team based negotiation experience very much. The key learning for me from this case is there are definitely many synergies when negotiate as a team. And the internal communication and collaboration skills are quite important. If I were in a real and serious negotiation situation, I believe the effort I would put within the team to align our negotiate strategy would be no less than the effort we put on our counterparts. At the same time, I learned that since I am not an aggressive people, it actually good for me to team with some one who is more demanding than me. For example, our team first offered a price that I believe I would never offered if I negotiated alone. And because I was in a team at that time, I felt more confortable because you knew you have a whole team to support you. Given my personality, I think in the future, if I have to negotiate alone, I could seek for my colleague’s support/advice before to get a better outcome. Federated Science Fund I played the role of Turbo in this case, and before we started to negotiate, my original tactic was that I first allied with one of my counterparts, once we had the alliance, it can increase our barging power dramatically. But I also tried to be a nice person, so I mentioned at the beginning of the negotiation that I preferred that all three of us all get the funding. My partners also thought in the same way. So we quickly rule out other options and focus on how to divide the total $480,000. Once we started to discuss the funding allocation, my partner Michael Petro really impressed me because of his innovative point. He proposed to approach this negotiation case from a very different angle: we should act as moral citizens, thus we emphasize the importance of developing cancer and AIDS drugs to the entire world. Actually he played the rule of Stockman in this case, thus he could easily get the highest funding in our team. But he mentioned that since his company needed the funding least, and it mainly produced basic products, he believed it would be more meaningful if Turbo and United get the funding. After he set this tone, our negotiation was toward a new direction: how to protect Stockman’s interest if he gave us most of the funding. And we came up with the idea of allowing Stockman to purchase our companies’ equity at a discounted price. Although we solved this case quite efficiently, I think I could do better and protect my own interest more in the discussion of how United and I would divide the funding. In this case, Unite and I each got $235,000, and we have the same equity sales terms with Stockman. We got this kind of equal result mainly because both my partner and I were try to be nice to each other and were also influenced by Stockman’s moral standard. Thus even I knew that I actually in a better position to argue for and really wanted more funding, I didn’t do that because I didn’t want to be perceived as the only greedy person in my team. Thus I think since I am a person very easily be influenced by others, if I want to get a better outcome in the future, I should let my partners know my expectation at the beginning of the negotiation. From this case, the most meaningful learning for me is that I could think out of the box sometimes. Also this case reminds me that even in the real business world, the economic interest may not be the only thing you need to consider. In this case, we talked about the big impact of cancer and AIDS drug research to the entire world. As I will do healthcare consulting job in China after graduation, I think it is particular useful for me. When I need to delivery any recommendation to my clients in the future project, I should not only thinking/talking about their financial gains/losses, but also keep in mind about the social impact of my recommendation.